matthewbuckland.com

Could the online advertising industry escape these turbulent economic times relatively unscathed? Commentators say online advertising may buck an economic downturn, and – controversially – even gain from it. An article in the Financial Times notes that pressure on companies to cut costs if the economy softens could “hasten the switch in spending from traditional media to more targeted and measurable digital forms”. Citing the sub-prime crisis in the ....

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If you want to know whose using Social Media in the corporate world, here is a list of 35+ Examples of Corporate Social Media in Action from Mashable. If that’s not enough for you, here is a further list of 130 Social Media Marketing examples from major companies. Some are surprising, for example even British Airways is getting in on the act with a Twitter account listing flight specials. ....

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It’s a funny thing. I don’t know what it is about Cape Town, but politics seem very far away — even the big politics. In Joburg I’d bang my head on the door at every bad ripple in the political landscape, but somehow, in someway, it doesn’t get to you as much down south in the fishing village. I need to analyse this some more to work out what ....

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Dan Gillmor, author of We Media and acclaimed citizen media advocate, was in Cape Town to speak at the University of Cape Town’s Business School about the publishing revolution of the digital age, also known as Citizen Media. Gillmor is co-founder of Dopplr, a social networking service that allows users to create itineraries of their travel plans and an investor in Jimmy Wales’ Wikia. We know that media no ....

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Below is a heatmap of the 24.com homepage, as analysed by Tim Gregory who is production manager at 24.com. He ran the page through Click Density, with some interesting results… No tags for this post. Potentially related posts No related posts. ....

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Got this interesting graph from Gartner, which puts it all in perspective. (Via Techcrunch). No tags for this post. Potentially related posts No related posts. ....

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As the web 2.0 movement rolled on, the excitable hype mongers were already reading media’s last rites. The zealots proclaimed that the publishing model had changed, pointing to examples like Wikipedia, digg.com and the blogging movement. It’s now all about user-generated content and the wisdom of crowds, they say. The centralised gate-keeping media model is losing its relevance in favour of a decentralised model. Big Media, R.I.P. These so-called ....

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