Riffs on media, marketing, business, greed, the economy and life.
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What do Ludicras, Pink, Kid Rock, Kanye West, LFO, Weezer, Nelly, Mariah Carey, Black Eyed Peas and Puff Daddy have in common?If you give them enough of the green stuff they’ll include your brand in their next hit song. That's the news from Wired who shows how artists are approached by agencies to include brand placements in their songs. And if you check out the opening flash ....
There's a great tribute to Deon Basson by top financial journalist Bruce Cameron in which he talks about Basson's investigation of Sharemax saying: "In my view, the Sharemax court action was pure intimidation. Personal Finance also took a close look at Sharemax at about the same time as Deon and came to much the same conclusions, which we published. The articles are on our website: www.persfin.co.za. We ....
Stop all the clocks, cut off the telephone,Prevent the dog from barking with a juicy bone,Silence the pianos and with muffled drumBring out the coffin, let the mourners come.Let aeroplanes circle moaning overheadScribbling on the sky the message He Is Dead,- Funeral Blues, W. H. Auden (1936)I was lucky enough to spend time with some great writers this week, including Sue Grant Marshall, Gus Silber and Denis ....
“Free and fair” says electoral body while forcing digital citizens to adopt Microsoft’s browser technology.As the Independent Electoral Commission (IEC) launched their 2009 campaign in Midrand promising to bring South Africa a free and fair election, their Web site contradicted that claim by locking out open source users. Currently if you go to the IEC Web site you can only access information there using a Microsoft Internet Explorer ....
Two days ago I blogged about the problems I have been having at TypePad and SixApart. I expected that it would take time for my problems to get resolved because when I had a number of problems in June this year that's what happened. I had an open ticket for days and days, and the issue was only resolved a week later after I wrote to SixApart's PR department.This ....
There's a new book I have been dying to get my hands on. It is called "Eat. Pray. Love" and it is by Elizabeth Gilbert. I was with my sister yesterday and she gave me a passage in the book to read.There are times in our lives when we feel so disconnected from everything. Alone. Fragile. Small. The journey through life is incredible, but it can also ....
The softness of morning stays.Like hope.Fragile. Tender.Like the ghost of a young bird learning to fly.Like a window barely open to another world.And then you open up the vulgar construct of what it is to make a living and become someone else. ....
Forget above-the-line. Below-the-line. Through-the-line. Advertising agencies will need to understand how consumers in a converged economy think and behave in order to effectively market to consumers. This means getting your head around multi-platform marketing, understanding which media and devices create awareness, how consumers investigate or research before they make purchases, and what influences consumer buying decisions.What agencies need to ask themselves is who will own the strategic relationship ....