A Spaniard in the Works

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the capeinfo blog

A Spaniard in the Works writes a lot about:

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A Spaniard in the Works's posts from South Africa

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Marketing 101: A is for Attitude


This is the first in a series which aims to help anyone who advertises on the Internet. I’ve listed about 10 topics so far, so a new subject will be added each week for some time to come. If you have comments or requests, please do have your say by clicking on the “Comment” link above. We will cover generating great copy, working with images, using emails ....

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The Scourge of Politics


Much has been made of politics in tourism lately, with CTRU attributing all their woes to political forces. Now that’s a cop-out because their performance has been less than stellar and they seem to put their foot in it more often than they get things right. The City’s decision was correct and the resignation of several of CTRU’s leading board members validated this. Having different political parties ....

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A milestone & an exciting birth


CapeInfo has never, in its 10 years, featured a person on the home page. Well that’s just changed with Mariette du Toit-Helmbold’s photo which appeared there yesterday - a most deserving person to be number one. She’s driven Cape Town Tourism to new heights in her four years there. We’re launching a new section called The List, where we have started inviting cognoscenti and celebrities to send ....

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“… just plain lies”!


That’s Calvyn Gilfellan’s take on the criticisms and reportage on Cape Town Routes Unlimited. You can read his full media statement here. We believe that this extraordinary barrage of unfounded attacks being directed at us is not random or co-incidental and that it serves the selfish interests of a few. The negative things that are being said about us are just plain lies. We will not waste our ....

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And then there was silence…


If anything proves that CTRU has little to say, and nothing to qualm the concerns of taxpayers who fund them and tourism bureaux they work with, it is their silence after the stream of attacks in all the media. On June 5, 2008, they issued a media release saying: “There will be further comment … about this new idea from the City for a “reconstituted Cape Town marketing body”. ....

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It’s official: CTRU is irrelevant


The City of Cape Town has announced that it has given up waiting for Cape Town Routes Unlimited to prove its bone fides and is transferring the marketing mandate for Cape Town to Cape Town Tourism. A quick poll of tourism businesses around the city shows overwhelming support for the decision, announced by Simon Grindrod. Some tourism offices in the hinterland expressed concern, but went on to say ....

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South Africans show their spirit


Traumatised South Africans have risen to the challenge of their country’s darkest hour, after fast-failing national and provincial governments showed their incompetencies, by opening their hearts and wallets to the crisis on the ground. This morning’s IOL daily email shows the headlines: Coffers swell as South Africa gives South Africans are showing a spirit of charity as they open their wallets to help people affected by xenophobic ....

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