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The Core Group commissioned Kreate South Africa to launch Nintendo Wii Fit


Core Gaming Systems (Pty) Ltd, who are the distributors of Nintendo in South Africa, commissioned Kreate SA to run a national launch campaign for them at selected shopping malls nationwide. Read full story... | Send to a friend ....

Read the full story.


Brand-aid has launched their new corporate ID


The new corporate ID is a reflection of the evolution of the company and the services it offers to its clients. Read full story... | Send to a friend ....

Read the full story.


UCT GSB course unlocks business creativity and innovation


The UCT Graduate School of Business (UCT GSB) is offering an inventive course this September that will challenge leaders to think outside the box and enable them to unlock unprecedented levels of creativity and innovation. Read full story... | Send to a friend ....

Read the full story.


DStv Getaway Show 'the perfect platform for marketers'


The DStv Getaway Show, held in conjunction with Jacaranda 94.2, will bring together an estimated 22 000 visitors when doors open at the Coca-Cola Dome next Friday, 29 August, providing advertisers with a platform to reach a unique and highly sought-after market. Read full story... | Send to a friend ....

Read the full story.


2008/9 ASA board announced


Nkwenkwe Nkomo has been re-elected as chairperson of the Advertising Standards Authority (ASA) of South Africa and Karen Willenberg has been appointed as deputy chairperson, the ASA said yesterday yesterday, Tuesday, 19 August 2008, in announcing its 2008/9 board of directors. Read full story... | Send to a friend ....

Read the full story.


Misunderstanding the black target market in SA


During the 14 years of South Africa's democracy, the country has changed considerably in terms of the mindset, ambition and beliefs of its citizens. Many marketers and advertisers have been tweaking their messages to accommodate the changing times. Read full story... | Send to a friend ....

Read the full story.


Nissan discovers the wrath of viral advertising


It is quite remarkable that there are still marketers and advertising people around who think that as long as one restricts controversial advertising to a tiny niche target market, there won't be any fallout. And it is equally remarkable that there are marketers and advertising strategists about who weren't paying attention in class when rule #1 was being read out - the one about “stay away from religion and race ....

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Investigating Zululand's viability as a shopping destination


How economically viable are the outlying regions of Richard's Bay and Empangeni in Zululand? The Newspaper Advertising Bureau (NAB) commissioned Freshly Ground Insights (FGI) to take a look at grocery shoppers in Zululand's eSikhawini, Ngwelezane, Nseleni and Macekane and found that they all travel to the centres to shop - most often to Sanlam Centre in Empangeni. The study also found that Spar is the number one grocery store ....

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Local design shop goes global


Local design and iconography specialist Berge Farrell continues to spread its wings on the international stage, with three significant jobs in 2008 - one in Romania, another in Ireland, and the final - and perhaps most exciting - one, in Italy. Read full story... | Send to a friend ....

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Potters Hand Activations orchestrates SABC News' inaugural Community Media


The Wisdom Keys Group's event management company, Potters Hand Activations, was invited to pitch on the inaugural SABC Community Media Awards for 2008, which they successfully tendered for and won! Read full story... | Send to a friend ....

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Social media helps Jail4Bail raise funds


Gerhard Pieterse, the executive director of Autism Western Cape has committed himself to voluntary imprisonment as a fund-raising exercise in support of autism. The goal of Jail4Bail is to reach R1,000,000 in raised funds. Read full story... | Send to a friend ....

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Top brands use Brands & Branding to tell their success stories


South Africa's top brands publish their success stories in the Encyclopaedia of Brands & Branding in South Africa proving the value of the wisdom conveyed in this quote (often attributed to David Ogilvy) - Doing business without advertising is like winking at someone in the dark. You know what you are doing, but nobody else does. Read full story... | Send to a friend ....

Read the full story.


Media invited to scrutinise 2010 prep in China


CHAOYANG, BEIJING: A contingent of international and local media representatives has been invited to put preparations for the 2010 FIFA World Cup under the microscope in Beijing on Thursday, 21 August 2008, the Department of Sport and Recreation said in a statement late last week. Read full story... | Send to a friend ....

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Breinstorm takes Art of Design 2008


Boutique agency Breinstorm Brand Architects last week scooped prizes in three categories, as well as the Grand Prix prize, in the bi-annual Art of Design competition held by graphics and paper merchant Antalis. Winning The Grand Prix now automatically commissions Breinstorm, whose business focuses on luxury and cultural brands, to create the next Art of Design campaign for 2010. Read full story... | Send to a friend ....

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New pop trivia game show for SABC2


Launching on Friday, 29 August 2008 at 9.30pm, is SABC2's new trivia game show Where Were You?, which will test our knowledge of South African pop culture. Do you remember when Joe ‘S'dumo' Mafela made S'Gudi S'Nice a household catchphrase? Or Telly Fun Quizz, Wielie Walie and Nommer Asseblief? Or do you remember when Selimathunzi took over from Ngom'qibelo ka Mokibelo? Read full story... | Send to a friend ....

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Advertising essential in tough economic times


Cut back, trim down, reduce, reduce, REDUCE! In tough economic times, we are bombarded with a barrage of messages about how we should be examining our expenses, cutting back on everything but the essentials and saving money to survive. Read full story... | Send to a friend ....

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Every movie is worth a thousand pictures


Stop frame video production is an increasingly attractive way for creative people in the advertising industry to capture motion picture footage. It's obvious, when you think about it. Read full story... | Send to a friend ....

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iLogic gets sexy with Sissyboy Jeans


Under the stewardship of creative director, Sharon Cohen, the Sissy Boy website was translated from idea to design. Read full story... | Send to a friend ....

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The 2nd African Experiential Marketing Summit - final agenda and speakers a


As the 2nd African Experiential Marketing Summit draws near, Exp and Marketing Mix are pleased to announce the finalised agenda and line-up of speakers. Read full story... | Send to a friend ....

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Parliament has called for nominations for filling in two vacancies in the M


The Media Development and Diversity Agency (MDDA) is a statutory development agency for promoting, supporting and ensuring media development and diversity, set up as a partnership between the South African Government and major print and broadcasting media companies, in terms of the MDDA Act No. 14 of 2002. Read full story... | Send to a friend ....

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TAXtalk magazine finds new home


Niche publisher COSA Communications takes over as publisher of TAXtalk magazine from its third quarter issue this year. COSA Communications, publishers of other niche titles like RISKsa and TOT magazine will reposition and relaunch the brand with its next issue due out September/October. Read full story... | Send to a friend ....

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Focussing on the qualitative measurement of a campaign


Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of clients. In social media, digital also gives the market a vast platform to voice their opinions. Read full story... | Send to a friend ....

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Board of the Media Development and Diversity Agency: Nominations


Written nominations are invited for persons to be appointed on the Board of the abovementioned Agency in terms of the Media Development and Diversity Act (Act No. 14 of 2002). Read full story... | Send to a friend ....

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Relief for frustrated commuters: search for jobs by distance


South African job portal aims to bring relief to frustrated urban commuters with the birth of its new Job Navigator (job search by distance) feature that will be introduced to the market on 18th August 2008. Read full story... | Send to a friend ....

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Adobe Masters' Class


Get an advanced view on Adobe-enabled strategies, tactics, and tools to help you transform ideas and information into business results. Mohammed Jogie, Adobe evangelist extraordinaire and Robin Olivier from Digicape will discuss practical skills as well as business strategies and innovations necessary for a successful workflow and productivity improvement utilising Adobe solutions, ending in a Q for our panel of experts. Read full story... | Send to a friend ....

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Business News

Expand / CollapseExpand / Collapse

2008/9 ASA board announced


Nkwenkwe Nkomo has been re-elected as chairperson of the Advertising Standards Authority (ASA) of South Africa and Karen Willenberg has been appointed as deputy chairperson, the ASA said yesterday yesterday, Tuesday, 19 August 2008, in announcing its 2008/9 board of directors. Read full story... | Send to a friend ....

Read the full story.


Misunderstanding the black target market in SA


During the 14 years of South Africa's democracy, the country has changed considerably in terms of the mindset, ambition and beliefs of its citizens. Many marketers and advertisers have been tweaking their messages to accommodate the changing times. Read full story... | Send to a friend ....

Read the full story.


DStv Getaway Show 'the perfect platform for marketers'


The DStv Getaway Show, held in conjunction with Jacaranda 94.2, will bring together an estimated 22 000 visitors when doors open at the Coca-Cola Dome next Friday, 29 August, providing advertisers with a platform to reach a unique and highly sought-after market. Read full story... | Send to a friend ....

Read the full story.


UCT GSB course unlocks business creativity and innovation


The UCT Graduate School of Business (UCT GSB) is offering an inventive course this September that will challenge leaders to think outside the box and enable them to unlock unprecedented levels of creativity and innovation. Read full story... | Send to a friend ....

Read the full story.


Nissan discovers the wrath of viral advertising


It is quite remarkable that there are still marketers and advertising people around who think that as long as one restricts controversial advertising to a tiny niche target market, there won't be any fallout. And it is equally remarkable that there are marketers and advertising strategists about who weren't paying attention in class when rule #1 was being read out - the one about “stay away from religion and race ....

Read the full story.


Brand-aid has launched their new corporate ID


The new corporate ID is a reflection of the evolution of the company and the services it offers to its clients. Read full story... | Send to a friend ....

Read the full story.


The Core Group commissioned Kreate South Africa to launch Nintendo Wii Fit


Core Gaming Systems (Pty) Ltd, who are the distributors of Nintendo in South Africa, commissioned Kreate SA to run a national launch campaign for them at selected shopping malls nationwide. Read full story... | Send to a friend ....

Read the full story.


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