Dave Duarte

Web Address http://daveduarte.co.za

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  • DaveDuarte

A blog by DaveDuarte

Blog description:

Dave Duarte

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Dave Duarte ranks 34 in Africa and 27 in South Africa. According to site visitors it ranks 265, and 283 according to page views:

According to blogroll links it ranks 14 and 36 according to the amount of links within Afrigator blog posts

Opting Out of Telemarketing

Recently I’ve been getting almost daily calls from telemarketers offering me mainly insurance or cellphone contract upgrades. Despite asking to be removed from their lists, the calls have persisted. There are four types of prospects for telemarketers: 1. Impressionables : People who will buy the product because they were

Published on Jun 8, 2009, 12:32 pm

Mobile Marketing in Action

Some of the best clips that I use for teaching are actually adverts. The following clip demonstrates how Velti’s mobile marketing products can be used companies of different sizes, and enjoyed by people with different buying needs. This is where Marketing is going - a

Published on May 30, 2009, 11:13 am

20 Ways to Evaluate Contributions to a Corporate Social Network

Purpose-built online social-networks can work really well for groups within big companies. Usually the main objectives of the networks are to facilitate idea-sharing around a theme or topic (e.g. “our brand”); help users find out more about their peers; form useful insights to solve particular challenges; and for the

Published on Apr 23, 2009, 6:43 pm

Decision-Making Biases

While there are many rational reasons for people to choose to buy a particular product or service, it’s often our emotions and personal biases that drive us. Below is a list of some of the more commonly debated cognitive biases that can affect people’s decisions (From “Decision-Making” on

Published on Apr 14, 2009, 9:45 am

The Business Value of Social Gestures Online

So much of what drives social media platforms such as Twitter and Facebook basically comes down to social gestures by people who want to connect with others, or add value to something bigger than themselves. From product reviews to wiki edits, millions of people are benefitting from this

Published on Apr 7, 2009, 1:30 pm

2009 South African Blog Awards: Best Business Blog

I won the “Best Business Blog” category at the 2009 South African Blog Awards! Over 4000 blogs were nominated in this year’s awards, and over 25 000 people voted. I also scored some free goodies with the award, including: A subscription to the Sunday Times  (I still love

Published on Apr 5, 2009, 3:35 pm

You and Your Social Networks

I read recently about an ongoing study that looks at the influence of social networks on people’s lives. The startling results so far show that the people in our life - friends in particular - have more of an impact on us than we may have ever considered. If,

Published on Mar 31, 2009, 4:24 am

To Charge or Not to Charge for Content

As public lead for Creative Commons South Africa, I’m often faced with content publishers asking me questions like: How can we possibly afford to stay in business while giving away the fruits of our labour for free? I’ll cover three basic ways. 1. Advertising The most obvious answer

Published on Feb 25, 2009, 4:45 pm

Good Times for Digital Marketing

With the looming global financial recession, many businesses are being more cautious about where they spend their money. One of the first budgets that tends to be slashed by big businesses is Advertising and Marketing. In light of this, more Marketers are investing a higher proportion of their budget

Published on Feb 14, 2009, 11:20 am

Online Advertising Case Study - IBM in the NY Times

We’ve heard for years that online advertising generally isn’t credible, is an annoyance, and that people are becoming adept at ignoring it. The ideal, we’ve heard (and, admittedly, preached) is to engage people in conversations about your company. Largely, I’d say that the reason for this is that advertisers

Published on Feb 11, 2009, 7:10 am

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