Twokats Communications

Web Address http://www.twokats.com

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  • twokats

A blog by twokats

Blog description:

marketing consultancy, PR, copy writing, social media, mobile marketing

Blog Rank:

Twokats Communications ranks 651 in Africa and 398 in South Africa. According to site visitors it ranks 1995, and 1972 according to page views:

According to blogroll links it ranks 717 and 926 according to the amount of links within Afrigator blog posts

Making meaning #2: VIRAL MARKETING

Just like a virus spreads by copying itself and jumping from host to host, so viral marketing relies on the receiver of the marketing message to pass on the information to other consumers. Some great examples of viral marketing include Google, which had almost no marketing budget initially and

Published on May 28, 2009, 10:40 am

Geeks and wine

A notable feature of my recent social events seems to be the common theme of geeks and wine. Could this be 2009’s cheese and wine? Last night was no exception when Delheim wine was served up at the bi-monthly GeekDinner. A delicious Merlot 2006 (and I am not typically

Published on May 27, 2009, 7:06 pm

Vanessa Clark in the news

Now and again I get a bit of news coverage myself, as well as for my clients. You can read these articles here: ITWeb: The successful entrepreneur’s secret Getclosure! blog: Tip of the Week: Cape Town Summer Hot Spots, 24 October 2008 Getclosure! blog: Consumer Protection Bill Public Hearings,

Published on May 24, 2009, 5:24 pm

Portfolio: Rennie Property

THE ABSA CENTRE I kicked off the PR work I am undertaking for Rennie Property, South Africa’s leading specialist commercial property management company, with a publicity project focussing on the launch of the first phase of the refurbishments of the ABSA Centre. Rennie Property is the manager of the

Published on May 24, 2009, 5:04 pm

Making meaning #1: SOCIAL MEDIA

Definition: Social media refers to the newish ability for anyone with an Internet connection to create content, interact, discover content and share content. A good example is the idea of “citizen journalism” where anyone online can communicate with hundreds, if not thousands and hundreds of thousands of people

Published on May 20, 2009, 11:56 am

Top tips for marketing your small or medium business

Marketing a small or medium business has its own set of challenges and opportunities. The last thing you want to do is waste time, money and the chance to stand out by merely cutting and pasting a big company strategy onto a small company requirement. You know how important

Published on May 17, 2009, 5:24 pm

Portfolio: Salesearcher

SaleSearcher was an online specials and promotions listings site that allowed retailers to drive more customers to their stores by highlighting current sales. Twokats Communications helped launch the site to retailers with a media outreach project targetted at retail and marketing publications. This is a great example of how

Published on May 17, 2009, 12:12 pm

Why it’s a good idea to work with me

Wide-ranging communications experience: I started off as a technology journalist, switched over to the dark side to become the PR and then marketing manager for a UK technology start-up, was the marketing manager for the leading mobile messaging provider when it moved from Cape Town to Silicon Valley,

Published on May 17, 2009, 11:27 am

Press release: Plan your public holidays with Bottle, Plate and P

One thing is for sure – we are really spoilt for choice in the Western Cape when it comes to leisure time. And, with four public holidays, not a single five-day working week, and school holidays this month, now is the perfect chance to make the most of everything

Published on Apr 8, 2009, 7:25 am

Heavy Chef: PR gets social

I said in my last post about World Wide Creative’s Heavy Chef Sessions that they were fast becoming my favourite networking/info sharing event. I love the spirit of collaberation and fun (along with the Perdeberg wine and Corona ). So I was waiting with bated breathe for the first

Published on Feb 27, 2009, 7:29 pm

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