Chris Onderstall's Blog
A blog by ChrisOnderstall
Blog description:
An insight into my world…yours is probably different
Blog Rank:
Chris Onderstall's Blog ranks 1463 in Africa and 968 in South Africa. According to site visitors it ranks 694, and 872 according to page views:
According to blogroll links it ranks 2427 and 2409 according to the amount of links within Afrigator blog posts
PR metrics are bullshit
PR is known for its bullshit, in fact it’s famous for it. In my short period in the industry I’ve seen less bullshit than the PR’s industry’s reputation would suggest. There is one area that in my opinion is complete bullshit, PR metrics. PR agencies use a range
The web – a home for everyone
With so many weird people out there (it’s all relative, I guess), it’s no wonder that they have found their own niche on the non-judgemental Internet. Lately I have come across some pretty strange sites, here are some of them that really stood out for me. Cats that look
South African Online Reputation Tools compared
I have had the pleasure of testing 3 large online reputation engines currently promoting themselves in South Africa. I’m sure that in 2010 every second web agency will have ‘cracked’ the algorithm and offer its own online reputation tool. The truth is there is very little difference between the
Quirk certification in eMarketing
I recently completed a course offered in collaboration between Quirk and Getsmarter, after the 8 week course I can now brag that I am certified in eMarketing (time to update my bio . I would encourage those considering the eMarketing course to go for it, 8 weeks is
‘Transactions’ for coverage
On the back of a recent press release I got a reply saying that they are happy to publish the release, but there is a small cost involved. —- From: Fred Sent: 01 December 2009 05:33 PM To: Christopher Onderstall Subject: RE: The mindset of the global business traveller
Name and shame Muti spammers!
Muti has been shredded into a worthless entity by spammers, online communities are supposed to be self healing although I don’t see enough criticism over what spammers have done to Muti. I have started a post naming and shaming sites that are spamming Muti, as you find more sites
Creative Commons for PR?
On just about every online PR activity I end up scratching my head wondering which Creative Commons licence I should use for the online assets we create for our clients. There isn’t a licence for when, we want the content to be free for use, for commercial gain
Controlling conversations – A PR perspective to online reputati
I’ve picked up numerous quotes on how online reputation management (ORM) tools are important to be able to control the messages of your brand online. I couldn’t disagree more, we have never had control of what people say about your brands, we have always been attempting to influence them,
Online Reputation Managament (ORM) – Tools of the trade
Here is a list of tools (mostly free) that I have complied for monitoring brands online reputation. Gathering data is the first step in ORM, second is interpreting that data and lastly engagement. These tools help complete the first step in online reputation management cycle, gathering data.
Crowdsourcing and the death of strategic thinking
For my first assignment in the Quirk eMarketing course we where asked to write an essay on the way the internet is changing advertising models with regards to crowdsourcing. I took a critical view to crowdsourcing and by accident came to the following points that need to be
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