Advertising marketing social media commentary and musing.
PiKEs Thinking... ranks 469 in Africa and 277 in South Africa. According to site visitors it ranks 1625, and 1873 according to page views:
According to blogroll links it ranks 520 and 811 according to the amount of links within Afrigator blog posts
Hi theses are links for my class – will be up for a few days only, they are setting up a portfolio on a blog. Portfolio themes Snapshot Demo: http://www.woothemes.com/demo/?name=snapshot Download: http://www.woothemes.com/2008/10/snapshot/ Sharpfolio (really like this one – very simple) Demo: http://webrevolutionary.com/sharpfolio-demo/ Download: http://webrevolutionary.com/sharpfolio/ Irresistable Demo: http://www.woothemes.com/demo/?t=25 Download: http://www.woothemes.com/2009/02/irresistible/
Glasses The newspaper industry is in denial. It is myopic. When I read the comments of newspaper man Rupert Murdoch and read the reports on the recent keynote speech by Mark Cuban in which he called Google a vampire that must be vanquished I cant help be reminded by
See if you can find me in this photo – Its the inside front cover of Seth Godin’s new book “linchpin” its kind of in the centre right, at 2 o clock from the black square. I can’t wait to read the book, my copy is on its
In the US Domino’s Pizza has come under a lot of flak for their new marketing strategy. For admitting that their product sucks, that the pizza base tastes like cardboard and saying sorry and then as a response to what their customers said developing and launching a new
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous. This thought was all sparked by a conversation I had with a prominent industry person yesterday. We were talking about
The traditional marketing industry is based on two key assumptions. Consumers are ignorant and believe what they are told. Without this advertising can’t work nearly, not nearly, as well. Yet we have seen internationally that both those assumptions have proven to be false. 2010 could well be the
Its a question worth asking and the subject of my chat on the Internet economy on Friday, January 15, 2010. Brand stewardship/ custodianship has traditionally been a space that has been claimed by the advertising agency, althjough we are seldom in a conversation in digital circles that we
There was for me an interesting discussion on Twitter this morning @gennefer made a comment that RT @davetrott Brand is always emotional (right brain). Product is rational (left brain).” That is just not correct and I responded to her. The reason why I persisted with the discussion is that
Is service important for an online store? Zappos think so, Amazon think so but Kalahari.net don’t. Unfortunately it is the massive difference in service levels I have concurrently received from Zappos and Kalahari that has brought this home to me. The Zappos story is in a previous post.
Some weeks back I reported on a viral campaign which had gone wild. Gary Rom Hairdressing opened a store in Melrose Arch in Johannesburg and sent out a invitation to around twenty of their clients. Sent out by email the invitation asked their clients to pass on to 10
Latest updates by walterpike walterpike @justinhartman - goodluck with Africa'a Twitter, dont think that there is enough cash in Africa to buy twitter :) on May 12, 2009, 7:13 am
walterpike @justinhartman - goodluck with Africa'a Twitter, dont think that there is enough cash in Africa to buy twitter :) on May 12, 2009, 7:13 am
