30-second adventures in marketing, advertising and media
The Batrachian Chronicles ranks 2917 in Africa and 1767 in South Africa. According to site visitors it ranks 5330, and 5336 according to page views:
According to blogroll links it ranks 2174 and 1800 according to the amount of links within Afrigator blog posts
Sepp Blatter. What the hell kind of name is that anyway? Sounds like the noise made by someone blowing his nose against a pig leather handkerchief. Anyway… Soppy Blower and his gang of legal hitmen are going after Kulula airlines for their latest advertising campaign. Herewith, exhibit “A” : Cheeky but clever. Personally, I
Scary, no? The question is: when it comes to creativity, do metrics count? The answer is “YES“. Creativity without an objective or an idea of return is a waste. Ad agencies are approached with a business problem for which they’re paid to solve. In other words, the client
The bastard child of capitalism and mediocrity... So McDonalds sells really great coffee! And awesome pecan nut tarts! And they’ve been doing it for a while. Of course, you’d be forgiven for not knowing this, since the advertising/marketing behind this new-ish (it’s been around for a while overseas)
Simon says... Actually no-one cares... Yesterday, I had the misfortune of watching American Idol, that pathetic excuse for a high-school talent show. I don’t know any of the contestants and frankly I don’t care about any of the contestants – or the show for that matter. The reason
HEY!! Call your mom and tell her to put on a chicken! It’s FRIDAY!!! So let’s get into it… Peta (the animal-rights group, not the B-grade actress), have broken character and kicked a Tiger where it hurts (see what I did there?). Check this out: Bad kitty! Too much
Radio-killer? I’ve been saying it for the longest time now. Radio needs to work harder and smarter. Cut the amount of mindless shit being spewed out by know-nothing DJs, cut the amount of useless shit being advertised and add more relevant content – especially from the DJs (TIP:
It’s Tuesday. And I’m over it. So I’m copping out. Let’s be honest, Tuesday is just a waste of a day. Seriously. They could have extended the weekend and made Tuesday the beginning of the week. At least then it would have a purpose. Bad things happen on a
The poster child for lazy marketing How tall are you? Just kidding… Ok, Ok…I’ll just get on with it then, shall I? Right. Email marketing is lazy marketing. It shows the recipient that you don’t really care enough to treat her as an individual. Instead,
I’m not a believer in THE BIG IDEA. And here’s why: TBI’s are essentially just catch-phrases, titles for campaigns. They don’t really mean anything. In fact, more often than not, TBI’s are simply taking a magnifying glass to a specific client offering or personality trait and naming it. All
AC Milan 2 – Manchester United 3 It’s the UEFA Champions league’s most mouthwatering draw. And it was the first time in who knows how long that Manchester United beat AC Milan on their homeground. And they did it with 2 beautiful goals from Wayne Rooney. Yes, there were other
Not following anyone at the moment.
