Traffic Brand - Online Media & Search Marketing
A blog by trafficbrand
Blog description:
Tips and Information about Online Media & Search Marketing with a focus on PPC in a South African Context.
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The importance of website design & layout
Unfortunately the most basic principles of web design are often overlooked when brainstorming the brief for a new website. In most cases this is due to the fact that the people creating the brief are doing so for the first time. For example, imagine the owner of a guesthouse on
The Evolution of Keyword Length in Search Marketing
The evolution of keywords has progressed as users have become more specific in their requirements. Keywords heads have become smaller as their tails have grown longer! Our societies are rapidly being broken down into small areas of experts. People work in more specialised groups and more specific fields than ever
Economic crisis is good for online marketing
All the stats, research and opinion pieces I have read lately show that online marketing is rapidly gaining a bigger piece of the marketing. Personally I think the overriding factor that enables marketers to justify online spend while cutting back on offline spend is measurability and ROI, specifically identifiable ROI.
Representing Competitors in Google AdWords
When it comes to ethics and search marketing there are some very dubious lines that are and have been skewed by search marketing companies in South Africa owing mainly to the lack of knowledge of their clients. That said, it is a rapidly expanding industry in this country and indeed
Geo-Targeting with Adwords
So you have targeted different countries for your campaigns to run in, but are still getting conversions from users outside of your targeted locations. Now what? Well, we recently had to go through a whole exercise to exclude a certain country from one of our campaigns… Let’s look at an
Advertising with Limited Budgets
Most online marketing agencies don’t like to take on clients with advertising budgets of anything less than R20k per month. There are a number of reasons for that, but the fact is that there is a place for smaller companies, or companies with limited budgets in the search specific advertising
Online Travel Focus
Yes its been a while since we wrote on our blog! Tut Tut! But moving offices and other exciting changes had us running around like wild creatures for a few weeks. Things are settling into a manageable pace again so hopefully some more chatter from the Traffic Branders is on
Is Google becoming an Agency?
Yesterday, Google finalised their acquisition deal of DoubleClick, a company that offers an awesome range of online marketing products to advertisers, publishers and agencies. One immediate question comes to mind: What does it mean for all other agencies and Adwords advertisers? In my opinion, it sure looks like Google is
Who’s who in the Adwords Zoo?
Last week, somebody from Google made a crucial mistake, which sparked a flurry of cross channel marketing attempts. On Friday morning when I looked at my inbox, I found a mail from the Google Advertising Professional team which at first seemed like just another mail from them asking advertisers to
Online vs. Desktop Apps
Although web applications are great and handy, many systems are still better in desktop format than web format. This is mainly due to speed and usability. Luckily, with web 2.0 this is changing rapidly and personally I can’t wait for the day that I don’t have to install anything other
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